"Without a start there is no beginning" that is the motto of the Danish design brand Frama. Danish design brand find the philosophy behind opposite poles very exciting and this is certainly reflected in the collection. So is there classic and contemporary, combining digital and analogg.
Frama goes back to basics. So there are simple geometric shapes and natural materials with a very natural finish. Thus, the products get an honest, pure and unique appearance. Frama has an aesthetic approach to design.